The path to improved returns in materials commercialization - McKinsey Quarterly - Energy, Resources, Materials - Chemicals

The path to improved returns in materials commercialization - McKinsey Quarterly - Energy, Resources, Materials - Chemicals:

The chemical industry offers examples of how commercializing new products and materials can go wrong—and how to deploy the right capabilities to speed launch times and success. 

This article appears in the latest edition of McKinsey on Chemicals, which distills insights about trends in the chemical sector and is available in full on mckinsey.com. See in particular “The growing demand for green,” which explores the ways that producers can handle a growing appetite for environmentally friendly products.